4# Go long

Although it’s important to know when to quit, many potential winners don’t reach success because they quit before the dip. 

There’s a sense of euphoria we all experience when we begin something new.  Once the honeymoon phase fades away, we experience the “dip” and our progress...

We know what will make us happy, but we don't know how to measure it. We measure our success by using social comparisons, like a salary, or with awards.

Because people tend to use vague criteria, they are never satisfied when they reach it and always want more. This leads to an...

There are a few things to remember before investing in stocks:

• First, it's important to have a clear understanding of what you're buying. Make sure you know the company's financial situation and what the stock is worth.
• Second, don't invest too much money in one stock. It's imp...