As a general rule, your interest will always come before anybody else's, including your employer's.
You would actually be amazed by how powerful self-interest can be, once you become fully aware of it.
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Always keeping emails short is a simple rule, but the effects can be profound. Once you no longer think of email as a general-purpose tool for talking about anything at any time, its stranglehold on your attention will diminish.
Start by creating a buyer persona, or a fictional representation of your ideal customer. This will outline who your audience is, including their demographics, job title, location, age, and general information about income.
Once you have your buyer persona outlined, dig a little deeper by ...
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