Up until the 1950s, the general opinion was that people are rational beings who make rational decisions. They have laws, rules, customs, and institutions in place to help them decide what’s good and bad.
It wasn’t till Kahneman and Amos first introduced the term “cognitive bias ” that people started paying attention to how personal heuristics can affect the decision-making process. People are born into a life with limited resources, time, information, and scarce resources.
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The Undoing Project - Book Summary
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The economic theory of expected utility maximization says that people will act out of rational self-interest. But psychologist Daniel Kahneman showed that it is incorrect.
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