Kahneman and Amos worked together to discover how heuristics and biases affect the decision-making process in the human mind. What they came across changed the world for many reasons.
Industries like advertising, economics, finance, and many others learned how the mind works and how to better target their efforts. Psychologists learned how to effectively spot and treat people, while anyone who’s learned about these biases improved their interactions with others and learned more about their own biases.
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The Undoing Project - Book Summary
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