“Can I Get A Do-Over?” Intentions And Impressions

Testing the Moral Primacy Model in a job interview setting, the researchers found that despite planning to prioritize competence over morality when making a hiring decision, impressions changed more significantly upon receipt of new information about a subject’s immorali...

Regarding negative impressions, the researchers found that immoral people are viewed more negatively than people who are unsociable. Negative impressions, however, improved more significantly when positive information about morality, versus sociability, was added to previous negative qual...

More recently, Andrew Luttrell et al. (2022) examined how subsequent information can alter first impressions in a job interview context. They tested the impact of the Moral Primacy Model, which proposes that as we form impressions of others over time, information about a person’s...

Investigating whether we update our impressions of others by all three factors equally, the researchers had study participants revise their impressions of a person upon receiving new and inconsistent information in all three realms. They found that information about ...

Taken together, research supports the reality that personally or professionally, morality matters. In all cases, information about morality drives impression management both initially, and over time. So despite the accuracy or inaccuracy of first impressions, es...