Better Unsociable, Than Immoral; No Do-Over For The Immorals!

Regarding negative impressions, the researchers found that immoral people are viewed more negatively than people who are unsociable. Negative impressions, however, improved more significantly when positive information about morality, versus sociability, was added to previous negative qualities. They also noted that in contrast, impressions about someone deteriorated when subjects who had originally learned about positive qualities subsequently learned about negative moral (versus sociability) qualities.