Some psychologists argue that there is no pure altruism, that we help strangers (or animals), there must always be some benefit to us, even if we’re not aware of it.
Maybe helping others makes us feel good about ourselves, we gain the respect of others, we may look more attractive to others, it makes us think we are going to Heaven, or that if we do good, good will be done to us.
If you don't measure it, you can't improve it. Working on my own personal gols and objectives.
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