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Language With No Substance

  • The corporate jargon is often described as fluffy, without any real substance and aimed towards the speaker’s self-inflated ego.
  • Words are substituted for analogies and references that take longer to process, and have the intention of wrapping, hiding or impeding actual, effective communication.



Corporate Speak

Corporations have a language that they use while talking in meetings or communicating in email. It’s called Corporate Jargon.

Corporate jargon is a forced and complicated way to express something that can be said in simpler language, and in effect, take less time and mental energy.

Corporate speak may not mean anything of value to anyone in a meeting, but like the Emperor's New Clothes, no one wants to point out the inefficiency and mind-numbing nature of the constant use of the jargon. Everyone pretends that they are on the same page as everyone else.

Concealment of facts, covering of real emotions and stating the unspeakable may be the unspoken purpose of the buzzword filled, corporate language, which takes different metaphors in different decades, like aviation (30,000-foot level outlook), big tech (bandwidth), wall street (stakeholders) and the industrial age (production capacity).

As the corporates evolve, corporate-speak takes newer forms, mixing and matching of verbs and nouns, creating new acronyms and even new words (complexify, replatform, directionality)

All these buzzwords and references sometimes compete with and negate each other, rendering them useless, inefficient or even harmful.

The underlying reasons for the use of this kind of language by employees can be:

  • Hidden anxiety about our relationship to work.
  • Concealing the trivial nature of our work.
  • Being internally ashamed of the kind of work being done.
  • Being constantly worried about the fragile nature of one’s employment.
  • Pretending that our jobs are more interesting and ‘large’ than they seem.

.. they can get inside our heads and can contaminate our thoughts in an instant. Jargon language that uses metaphors, references, metonyms and anthropomorphisms acts as a weapon against people in the office by lowering their positions and making them part of the general insanity.

The encouragement __of such language at the workplace serves as a reminder that delusion and cloaking of facts are considered an asset.

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Human Emotions

An emotion is an objective state that exhibits itself in many ways like behavior, facial expression, heart rate, blood pressure, and stress-hormone levels. Broadly speaking, we know that there are a limited number of discrete human emotions, mainly joy, anger, sadness, fear, love, hate and desire.

New research on human emotions reveals that they are not isolated into fixed slots, but are fluid, subjective, and can take a cue from the way we describe them, altering themselves accordingly.



Our brain on stories

A story can put your whole brain to work.

When we are being told a story, not only are the language processing parts in our brain activated, but any other area in our brain that we would use when experiencing the events of the story are too.

The brain has been conditioned to feed on bite-sized snacks of shallow literature, and a reconditioning of the brain is essential.

The old-school print books were a way to slow down the mind, turning it less anxious and jittery, resulting in a satisfying trance-like experience, almost like a low-level meditation. We need to stop feeding our minds with disposable, junk knowledge and focus on developing it by reading healthy literature.