The cause of the 'Doorway Effect' - Deepstash
The cause of the 'Doorway Effect'

The cause of the 'Doorway Effect'

The 'Doorway Effect' occurs whenever we change our physical environment, as this results also in changing our mental environment. This is why so often when we enter a room in search of one item, we tend to exit the room with everything but that one item. In just a few minutes, we forget what it was that we were supposed to search and our mind chooses another point of interest.

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