At one point, both Apple and Microsoft invited Simon Sinek to present at their education summits within the span of a few months. Comparing the two experiences after the fact, Sinek noticed something:
“At the Microsoft event, the majority of the presenters devoted a good portion of their presentations to talking about how they were going to beat Apple. At the Apple event, 100% of the presenters spent 100% of their time talking about how Apple was trying to help teachers teach and help students learn.”
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The Infinite Game - Book Summary
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