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How to use storytelling to influence and persuade
How to create a compelling narrative
How to structure your story for maximum impact
Portrait Of A Millionaire
- 75 years old male, married with 3 children. 70% of us earn 80% or more of our household's income
- About 20% is retired. 66% who are working are self employed.
- Self employed people make up less than 20% of workers in America but account for 66% of millionaire
- 75% self employed consider themselves entrepreneurs
- Business we are in could be classified dullnormal. (Welding contractors, auctioneers, rice farmers, owners of mobile-home parks, pest controllers, coin and stamp dealers, and paving contractors)
- About 50% wives don't work outside home. Most wives who do work are teacher
42
740 reads
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Ask Yourself
- Does your household operate on an annual budget?
- Do you know how much your family spend each year on food, clothing, and shelter?
- Do you have a clearly defined set of daily, weekly, monthly, annual, and lifetime goals?
- Do you spend a lot of time planning your financia...
47
422 reads
Millionaire On Credit Card
- Most wealthy household have a MasterCard and Visa
- Millionaire household is 4 times more likely to hold a Sears card (43%) than a Brooks Brothers card (10%)
- Both Sears and Penney's cards are significantly more popular among the wealthy than the cards if status retailers
35
384 reads
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