“ A Just Cause is a specific vision of... - Deepstash

A Just Cause is a specific vision of a future state that does not yet exist ; a future state so appealing that people are willing to make sacrifices in order to help advance toward that vision,” Sinek says. It must have the following five traits:

  1. It must be for something rather than just against something . Fighting for every human’s right to eat is better than fighting against famine and starvation.
  2. It must be inclusive . We only get excited about a vision we can clearly see.


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Introverted Extravert

The Infinite Game - Book Summary

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