Ideas from books, articles & podcasts.
Over the years, research has shown that individuals tend not only to prefer contoured lines over straight ones but also to associate more joyful feelings with the first ones.
Furthermore, a recent study has proven that people's preference for curved real objects has not changed a bit. We tend, it seems, to identify angular shapes with fear, aversion, and dislike, while circles bring to our mind feels like safety and peacefulness.
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Taking into account that our own eyes function based on the existence of spheres, such as the iris or the pupil, there is no wonder that we all are, as individuals, prone to choose circular lines over straight ones.
According to research in the field, people have the tendency to associate happiness with circles and anger with triangles.
This seems to find its meaning in individuals' attraction to the roundness of a child's face, as, involuntarily, we associate innocence and honesty to ro...
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When it comes to branding, potential customers feel that what you see is what you get. What you see is the brand's visual identity.
Visual identity is the impression you create through visible elements of your brand. Images are powerful because they speak on an emotional le...
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Visual identity can help to tell your brand's story.
A magician sat at a table in front of a group of schoolchildren. He threw a ball up in the air a few times, but before his last throw, he secretly let the ball fall into his lap. Then he continued to throw an imaginary ball up in the air. Surprisingly, more than half the children claimed to have ...
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