John Nicholas' Content Creation System - Deepstash
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Centers of Progress

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John Nicholas' Content Creation System

Like a restaurant, the system has 4 components:

  • Menus (topics)
  • Ingredients (ideas)
  • Staff (distribution system)
  • Reviews (audience feedback)


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5. Get and act on feedback

  • Always encourage your subscribers to reply to you
  • Your subscribers and followers will point out what resonated with them and what didn’t (silence is also a form of feedback)
  • Use replies and comments to generate new ideas

For example, when people ask you questions ...


79 reads

Why you need a content creation system

  • Increase consistency. Life circumstances and motivation vary every week. A system helps you be consistent despite these variations.
  • Increase efficiency. With practice, your system will help you create your newsletter in less than a few hours.


115 reads

Ideas & Tips for Deciding on Newsletter Modules

For example, James Clear's 3-2-1 Thursdays has 3 modules:

  • 3 ideas from him
  • 2 thoughts from others
  • 1 question for the reader

Tip: Limit yourself to 3 - 5 modules.

  • Save yourself time each week
  • Prevents audience over...


93 reads

3. Write the newsletter

Set constraints to make your newsletter enjoyable for your readers and yourself. For example:

  • Length: Your readers are busy, so keep your newsletter under a certain word count. This also means you don't have to write too much.
  • Cadence: Stick to...


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1. What do you want to write about?

This is where you set up your menu:

  • What topics resonate with you?
  • What do you want to serve your readers?

You can pick several topics and organize them into "modules" or sections of your newsletter. With modules, you:

  • Create awareness for capturi...


89 reads

2. Find ideas for your newsletter

As you consume information, look out for ideas that

  1. resonate with you, or
  2. can go into your newsletter

When capturing ideas, write a brief description of:

  • why this idea resonated with you, or
  • why it could help someone

This helps you p...


75 reads

How to overcome limiting beliefs

  • Lower the stakes. If an email newsletter is scary, write a thread on Twitter every week. Prove to yourself that you can produce a collection of ideas and notes in under an hour.
  • Start writing to become more creative. Our best ideas come to us when wr...


139 reads

Why write a newsletter?

  • Improve information diet. You can add intentionality to your information consumption by asking yourself, "Can this be included in my newsletter?"
  • Build a habit of creating. Committing to a regular publishing schedule forces you to create on a consist...


177 reads

4. Distribute the newsletter

  • Email your subscribers. They've already opted into receiving your content.
  • Post on social media. Repurpose your newsletter content for easy consumption on other platforms (LinkedIn, Twitter, etc.)


83 reads




Developer of solutions, people, and self / Living in 7 countries in 4 years of CS undergrad at Minerva University / Intentional living newsletter 👇🏼

A nice analogy for creating your content flywheel.

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