Hall recommends asking questions and moving the focus from... - Deepstash

Hall recommends asking questions and moving the focus from you to them. “The best questions will encourage the individual to tell a story about themselves,” she says. “For example, if the next time you see them is at an industry event reception, ask, ‘Do you remember your first time at this event?’ We like people more who seem interested in us and we feel more connected to those with whom we exchange stories.”


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Continuous Interviewing

Continuous Interviewing

When interviewing users, do not ask them direct questions, but try to elicit stories and past experiences. 

Once they start remembering events, dig deeper and excavate these stories in more detail to capture the full experience. Set this expectation from the beginning with the user.


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