Existing Business

Uncertainty triggers an ambiguity aversion (a preference for known risks over unknown risks) among people as they feel unsettled and in limbo due to the lack of sure footing of information.

A study suggests that it is better to be completely transparent ab...

• AT&T invented the telephone and began working on mobile communication as early as the 1940s, yet it was Motorola which eventually created the first hand-held cell phones for the mass market.
• Kotak, the film company, had a digital camera sensor ready in the 80s, yet chose to continu...

Astronauts are generally not risk-takers. They take calculated risks for something that they think is worthwhile.

As a startup founder, you may feel obliged to risk it all. But, you want to take calculated risks, not some blind, shot-in-the-dark. By implementing a ...