We also perceive value based on reference points. Starting at $2,000 makes you think you’re in a better starting position, which you want to protect.
Lastly, we get less sensitive about money (called diminishing sensitivity principle ), the more we have. The loss of $500 when you have $2,000 seems smaller than the gain of $500 when you only have $1,000, so you’re more likely to take a chance.
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Thinking Fast And Slow - Book Summary
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