The first factor describes the ancient structure of our brain, which isn’t all too suited for the modern world. What Seth Godin describes as the hungry, scared, angry and horny lizard brain , which must be quieted, is truly your amygdala , your fear radar, which puts you in fight or flight mode  every time it sees even the slightest threat. Most of the things that trigger it today, aren’t real threads, however, because neither a yelling boss, nor a ringing phone or pressing the publish button on a blog post will kill you.