Return on Investment: Understanding Your Profit Margin - Deepstash
Return on Investment: Understanding Your Profit Margin

Return on Investment: Understanding Your Profit Margin

Return on investment (ROI) is a measure of how much money you've earned on your initial investment. It can help you understand your profit margin and make informed decisions about future investments. In our lemonade stand example, Ackman calculates that the business will have an ROI of 17% ($170 in net income / $1,000 initial investment).


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If you're new to finance and investing, you might feel overwhelmed by all the jargon and technical terms. However, understanding the basics can help you make informed decisions about your money. In this article, we'll explore the fundamentals of finance and investing using a simple example: a lemonade stand by William Ackman.

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