That’s the power of storytelling. It goes to the point where it changes the customer experience, just because of what people believe.
We live in a world where people buy what they want, not what they necessarily need. Most of us have bought a designer piece of clothing, sportswear, device or even food from a certain brand, not because of the quality (which is something we keep telling ourselves), but because of the way it reflects our beliefs and view of the world .
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All Marketers Are Liars - Book Summary
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