Blue Ocean Strategy 1
- Companies can achieve high performance by creating new market spaces rather than fighting over existing market share.
- Analytical tools and frameworks can help companies identify new market spaces and develop blue ocean strategies.
- Companies can create new market spaces by challenging industry assumptions and redefining market boundaries.
- Companies should focus on creating customer value and building brand equity rather than just maximizing profits.
- Companies can create new market spaces by targeting non-customers and converting them into customers.
66
736 reads
CURATED FROM
IDEAS CURATED BY
"Blue Ocean Strategy" presents a systematic approach to creating new market spaces that can lead to sustained high performance.
“
Similar ideas to Blue Ocean Strategy 1
Disruptive innovations: characteristics
- They start with a purpose and a small problem, rather than a big idea.
- They're based on what people do, not what they say they do.
- They leverage data to get closer to users, customers, or fans.
- They can be more responsive to customers’ behaviors and needs.
- ...
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates