Blue Ocean Strategy 1
- Companies can achieve high performance by creating new market spaces rather than fighting over existing market share.
- Analytical tools and frameworks can help companies identify new market spaces and develop blue ocean strategies.
- Companies can create new market spaces by challenging industry assumptions and redefining market boundaries.
- Companies should focus on creating customer value and building brand equity rather than just maximizing profits.
- Companies can create new market spaces by targeting non-customers and converting them into customers.
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"Blue Ocean Strategy" presents a systematic approach to creating new market spaces that can lead to sustained high performance.
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