Disruptive innovations: characteristics - Deepstash

Disruptive innovations: characteristics

  • They start with a purpose and a small problem, rather than a big idea. 
  • They're based on what people do, not what they say they do. 
  • They leverage data to get closer to users, customers, or fans.
  • They can be more responsive to customers’ behaviors and needs. 
  • They tap into consumers’ latent desires. 
  • They connect the disconnected. 
  • They create value where none existed. 
  • They disrupt people’s lives, not industries—aligning with the user’s worldview and often changing what people believe is possible for them, thus changing their behavior. 
  • They begin by facilitating or creating change for a small group of people at the edges. 
  • They seem obvious only after the fact.

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Disruptive innovations

They don't disrupt industries, but they disrupt people’s lives for the better. Any innovation that is adopted or idea that spreads succeeds because enough people want the change that happens as a result. 

Success doesn’t come from simply making things that work —it is born ...

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