Reach Beyond Existing Demand

How companies can renew blue oceans to sustain high performance. Companies must continuously innovate and adapt to changing market conditions.

The key organizational hurdles that companies may face when developing blue ocean strategies. Advice on how to overcome these hurdles and create a culture of innovation.

• Companies can achieve high performance by creating new market spaces rather than fighting over existing market share.
• Analytical tools and frameworks can help companies identify new market spaces and develop blue ocean strategies.
• Companies can create new market spaces by cha...

How companies can reconstruct market boundaries to create new market spaces. The six paths framework for identifying new market spaces and provide examples of companies that have successfully created new market spaces.

Why companies should focus on the big picture rather than just the numbers when developing blue ocean strategies. Companies should focus on creating customer value and building brand equity rather than just maximizing profits.

The importance of getting the strategic sequence right when developing blue ocean strategies. Companies should first focus on creating customer value and then on capturing value.

The analytical tools and frameworks used in blue ocean strategy, including the strategy canvas, the four actions framework, the eliminate-reduce-raise-create grid, and the buyer utility map.

How companies can build execution into strategy to ensure successful implementation of blue ocean strategies. Advice on how to align organizational resources and capabilities with blue ocean strategies.