• Anchor their processes on the constraints of the solution rather than the clarity of the problem.
• focusing on a narrow set of resources within the business, asking users how their products could be useful in new ways, 
• Iterating through several open-ended domains until a clea...

Trendsetter: Developing entirely new products or services that will continue to be in high demand post-pandemic.

• The U.S., Massachusetts General Hospital (MGH) began a new effort to offer telemedicine appointments during the pandemic. 
• Doctors and nurses were r...

Organisations face 3 types of challenges during a pandemic:

• Traditional Demand: The need to satisfy the same customer demand as before but with a modified approach. 
• Emergent Demand: The need to satisfy a new customer demand that emerged from t...

• Companies are often more attuned to using the traditional innovation process, which allows them to address a known problem with more strategic control and direction. 
• The coronavirus crisis has shown that it’s important for organizations and leaders to become more comfortable with un...

Adapters: Deliver the same products or services but likely with fewer resources

• Restaurants creating outdoor dining and consumer-goods 
• Reckitt Benckiser ramping up production of Lysol disinfectant spray to keep up with global demand
• Flour, a bakery group based in Bost...