Innovation for addressing a pre-existing demand for a sustained period
The Optimiser: Reconfigure resources to satisfy existing sustained customer demand, by increasing the efficiency by which they deliver these products and services.
- Ikea, which had previously invested in augmented reality to help customers choose furniture without physically going to an Ikea store. During the pandemic, with foot traffic all but disappearing at times, the company decided to invest more in this new technology and added more than 2,000 products that customers could visualize from the comfort of their own homes.
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Innovation for addressing a pre-existing demand for a temporary period
Adapters: Deliver the same products or services but likely with fewer resources
- Restaurants creating outdoor dining and consumer-goods
- Reckitt Benckiser ramping up production of Lysol disinfectant spray to keep up with global demand
- Flour, a bakery group based in Bost...
Innovation for addressing a new demand for a sustained period
Trendsetter: Developing entirely new products or services that will continue to be in high demand post-pandemic.
- The U.S., Massachusetts General Hospital (MGH) began a new effort to offer telemedicine appointments during the pandemic.
- Doctors and nurses were r...
Innovation for addressing a new demand for a temporary period
Trailblazer: Use existing resources to solve new problems they had never tackled before.
- Dyson, a company famous for innovation, saw that the world needed more medical equipment during the pandemic and recognized that it could produce ventilators.
- Dyson deve...
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