Adapters: Deliver the same products or services but likely with fewer resources

• Companies are often more attuned to using the traditional innovation process, which allows them to address a known problem with more strategic control and direction. 
• The coronavirus crisis has shown that it’s important for organizations and leaders to become more comfortable with un...

Trendsetter: Developing entirely new products or services that will continue to be in high demand post-pandemic.

Organisations face 3 types of challenges during a pandemic:

Trailblazer: Use existing resources to solve new problems they had never tackled before. 

• Anchor their processes on the constraints of the solution rather than the clarity of the problem.
• focusing on a narrow set of resources within the business, asking users how their products could be useful in new ways, 
• Iterating through several open-ended domains until a clea...