Innovation for addressing a pre-existing demand for a sustained period - Deepstash

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Innovation for addressing a pre-existing demand for a sustained period

The Optimiser: Reconfigure resources to satisfy existing sustained customer demand, by increasing the efficiency by which they deliver these products and services.

  • Ikea, which had previously invested in augmented reality to help customers choose furniture without physically going to an Ikea store. During the pandemic, with foot traffic all but disappearing at times, the company decided to invest more in this new technology and added more than 2,000 products that customers could visualize from the comfort of their own homes.

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Adapters: Deliver the same products or services but likely with fewer resources

  • Companies are often more attuned to using the traditional innovation process, which allows them to address a known problem with more strategic control and direction. 
  • The coronavirus crisis has shown that it’s important for organizations and leaders to become more comfortable with un...

Trendsetter: Developing entirely new products or services that will continue to be in high demand post-pandemic.

Organisations face 3 types of challenges during a pandemic:

Trailblazer: Use existing resources to solve new problems they had never tackled before. 

  • Anchor their processes on the constraints of the solution rather than the clarity of the problem.
  • focusing on a narrow set of resources within the business, asking users how their products could be useful in new ways, 
  • Iterating through several open-ended domains until a clea...

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