Get the Strategic Sequence Right
The importance of getting the strategic sequence right when developing blue ocean strategies. Companies should first focus on creating customer value and then on capturing value.
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"Blue Ocean Strategy" presents a systematic approach to creating new market spaces that can lead to sustained high performance.
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Similar ideas to Get the Strategic Sequence Right
What is strategic messaging?
The Goal of Marketing = Controlling Perception + Changing Behavior
Strategic messaging is a value-based communication framework that companies employ in all interactions with stakeholders — employees, prospects, customers, partners, and investors.
St...
Strategic = Creative + Analytical
- People with strong analytical skills need more creativity to become truly strategic. Conversely, people of a more creative disposition need to graft some analytical engine to their unbridled creativity to become more strategic.
- To be strat...
How to design strategic messaging
- First, you have to pick a set of tools that you will be used consistently throughout this process. You will need to select a target customer profile and a strategic messaging framework.
- Based on your initial discovery interviews, you will develop detailed target customer profiles.
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