Cognitive Biases

Other areas of interest include cognitive biases, such as humans’ tendency to engage in stereotyping and self-serving biases (believing that one is above average on many traits). Isolate and understand biases.

Common examples of cognitive biases include confirmation bias , or the tendency to search for information that supports what one already believes, and anchoring bias , in which someone gives undue weight to the first piece of information they receive, even if it’s incorrect or incomplete.