Identify the right problem
“Design is a formal response to a strategic question.”
If you spend months designing, building and creating a new type of smartphone holder to help people keep their credit cards, ID and phone all together only to realize that no one wants to buy it because people would rather use the AppleWallet app, then you’ve missed the real problem.
One tool you can start with is the “five whys.” This method helps find the root cause of an issue.
Another way to use the “why” question is with a “challenge map.” If you feel uncertain about the problem, try asking why you want to solve it in the first place.
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Essential Skills for Creativity and Business Growth. Designers Charvi Parikh and C. J. Meadows’s handbook of design thinking tools will guide you through the innovation process, from challenge to prototype.
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