Narrow your focus

Following customer problem testing, this phase tests the solution:

• Update the business model and team
• Create a product solution presentation (physical) or high fidelity MVP test (web/mobile)
• Test the product solution: See what customers think by asking them.

Focus on an intentionally narrow market. It's like keeping a fire contained at first to get it really hot before adding more logs.

• Find out if there is a subset of the market in which you can get a critical mass of users quickly.
• Build something for yourself and your friends, w...

• Anchor their processes on the constraints of the solution rather than the clarity of the problem.
• focusing on a narrow set of resources within the business, asking users how their products could be useful in new ways, 
• Iterating through several open-ended domains until a clea...