Anxiety and panic buying

Feeling anxious can lead to quite harmful behaviors, as one tends to always choose the safe path. 

For instance, when stressed over a certain situation directly related to goods, you might feel the need to buy too many products, a fact which, over time, will result in others not having what to buy or you having bought too much and wasting the very products you bought.

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How Anxiety Affects Our Buying Behaviors

psychologytoday.com

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When faced with difficult periods, like the pandemic we are all dealing with at present, individuals seem to tend to associate luxury goods to a greater safety level. 

Furthermore, research has shown that people believe to be able to distance themselves from danger only by purchasing luxurious and expensive products.

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Anxiety encourages us to shop

Throughout time research has proven that shopping enables individuals to relax and forget about their worries. 

Anxiety is one of the most often met reasons that make people choose shopping over any other activity, as this gives us the impression that we can control a situation we have no real control over.

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We are currently required to handle an unprecedented situation, at least for most of us: we need to make sure we have all the necessary goods in the proper amount, without letting the others starve. 

One way to make this work is by buying on a regular basis, just the amount that we need. We can, as a result, ensure both our own and the others' survival.

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The Start Of Online Shopping

While online shopping was huge enough before 2020, it has become truly mainstream due to the push provided by the pandemic.

  • It started in Gateshead, England, when an old lady used the Videotex system, an interactive computer terminal connected to the TV, to order for groceries (margarine, cornflakes and eggs) using the remote control, back in 1984.
  • In 1994, the first online marketplace was set up, and was called NetMarket, and even had advanced encryption.
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The curious origins of online shopping

bbc.com