When CEOs honor both aspects, their chances of successfully... - Deepstash

When CEOs honor both aspects, their chances of successfully executing a strategy jump from 30% to 79%. Plus, the effectiveness of execution is nearly twice as great.

In attempting to transform corporate culture, top CEOs start by pinpointing a specific area or concern. For example, at his first shareholder meeting after he took over the struggling aluminum manufacturer Alcoa, Paul O’Neill announced he would focus on workplace safety.

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