Scarcity is an influential driving force which can heavily influence how and why customers purchase a product. Us humans are driven to have as much as we can, and seeing something scarce mentally increases the demand we have for it, even if it has no use for us.
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Marketing is a hard field to tackle. Every field has a different approach based on its limitations. I feel that understanding the psychology behind the purchases we make and our decisions leads to better positioning and understanding of why we buy products
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