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Scarcity
Scarcity is an influential driving force which can heavily influence how and why customers purchase a product. Us humans are driven to have as much as we can, and seeing something scarce mentally increases the demand we have for it, even if it has no use for us.
It comes in 4 flavours:
- Quantity
- Time
- Access
- Rarity
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MORE IDEAS ON THIS
Quantity
By constraining quantity, we emphasize it's limited availability.
Artificial constraints break user trust and opinion about companies, so using this as a tactic requires strategy.
Another point...
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The concept of Scarcity lies at the core of economics, and greatly influences perceptions of value, status and our competitive desire to attain certain items over others.
Unfortunately, it's also one of the more poorly-applied concepts out the...
COGLODE
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Access
Restricting access to consumers is counter-intuitive. Why would you want a customer to not have access to a feature?
But imagine a system where a user gets a feature unlocked for being in the xth percentile. This drives up the value for a feature, which in turn increases scarcity.
Do...
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Time
When time's ticking down, we take mental shortcuts. We're all used to seeing the "Offer ends in 2 hours, get your x% off now!" branding on most sites. This comes off as artificial most times, as the message communicated conveys that the user is lucky
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CURATED FROM
IDEAS CURATED BY
Marketing is a hard field to tackle. Every field has a different approach based on its limitations. I feel that understanding the psychology behind the purchases we make and our decisions leads to better positioning and understanding of why we buy products
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