By constraining quantity, we emphasize it's limited availability.
Artificial constraints break user trust and opinion about companies, so using this as a tactic requires strategy.
Another point to note that quantity scarcity should not induce stress. Scarcity should be used for luxury items, and not for commodities which will lead to stressed customers which impacts us in the long run.
We can instead focus on the craft. "30 other people are looking at this item". This drives a narrative where a user feels the product is scarce due to it's demand, not it's actual supply.
10
171 reads
CURATED FROM
IDEAS CURATED BY
Marketing is a hard field to tackle. Every field has a different approach based on its limitations. I feel that understanding the psychology behind the purchases we make and our decisions leads to better positioning and understanding of why we buy products
“
The idea is part of this collection:
Learn more about psychology with this collection
Navigating and enjoying the thrill of horror and scare experiences
Historical knowledge of Halloween and its origins
Understanding and appreciating Halloween traditions worldwide
Related collections
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates