Quantity - Deepstash

Quantity

By constraining quantity, we emphasize it's limited availability.

Artificial constraints break user trust and opinion about companies, so using this as a tactic requires strategy.

Another point to note that quantity scarcity should not induce stress. Scarcity should be used for luxury items, and not for commodities which will lead to stressed customers which impacts us in the long run.

We can instead focus on the craft. "30 other people are looking at this item". This drives a narrative where a user feels the product is scarce due to it's demand, not it's actual supply.

11

171 reads

CURATED FROM

IDEAS CURATED BY

reversentropy

Entropically curious 👁️‍🗨️

Marketing is a hard field to tackle. Every field has a different approach based on its limitations. I feel that understanding the psychology behind the purchases we make and our decisions leads to better positioning and understanding of why we buy products

The idea is part of this collection:

The Halloween Collection

Learn more about psychology with this collection

Navigating and enjoying the thrill of horror and scare experiences

Historical knowledge of Halloween and its origins

Understanding and appreciating Halloween traditions worldwide

Related collections

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Personalized microlearning

100+ Learning Journeys

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates