Learn more about psychology with this collection
Navigating and enjoying the thrill of horror and scare experiences
Historical knowledge of Halloween and its origins
Understanding and appreciating Halloween traditions worldwide
Make your scarcity valuable, not stressful
COGLODE
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Quantity
By constraining quantity, we emphasize it's limited availability.
Artificial constraints break user trust and opinion about companies, so using this as a tactic requires strategy.
Another point...
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Scarcity
Scarcity is an influential driving force which can heavily influence how and why customers purchase a product. Us humans are driven to have as much as we can, and seeing something scarce mentally increases the demand we have for it, even if it has no use for us.
It comes in 4 flavours:
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The concept of Scarcity lies at the core of economics, and greatly influences perceptions of value, status and our competitive desire to attain certain items over others.
Unfortunately, it's also one of the more poorly-applied concepts out the...
COGLODE
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136 reads
Access
Restricting access to consumers is counter-intuitive. Why would you want a customer to not have access to a feature?
But imagine a system where a user gets a feature unlocked for being in the xth percentile. This drives up the value for a feature, which in turn increases scarcity.
Do...
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Time
When time's ticking down, we take mental shortcuts. We're all used to seeing the "Offer ends in 2 hours, get your x% off now!" branding on most sites. This comes off as artificial most times, as the message communicated conveys that the user is lucky
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Marketing is a hard field to tackle. Every field has a different approach based on its limitations. I feel that understanding the psychology behind the purchases we make and our decisions leads to better positioning and understanding of why we buy products
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The Office: have a side hustle
This funny TV show provided us with some valuable lessons, among which the idea of a side hustle. Having a side hustle will not only enable you to earn some extra income, but it will also offer you the possibility to change your mind from the everyday stressful life.
Day 27:
- While spying gives you a third eye, disinformation puts out one of your enemy’s eyes.
- Create value through scarcity.
- Law of scarcity in the science of economics: By withdrawing something from the market, you create instant value.
- Make yourself less accessible and you ...
Wait for a counteroffer before quitting
Don’t quit your job before allowing your current employer to make a counteroffer. If you're a valuable employee, smart companies will attempt to convince you to stay, especially in industries where there's talent scarcity or specialized roles.
But most counteroffe...
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