Time
When time's ticking down, we take mental shortcuts. We're all used to seeing the "Offer ends in 2 hours, get your x% off now!" branding on most sites. This comes off as artificial most times, as the message communicated conveys that the user is lucky to have the offer, which ends up becoming cliche.
Highlighting time restrictions when they're made to ensure quality of service leads to higher stickiness and loyalty. An example of where this works would be in seasonal products, or one-off goods.
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Marketing is a hard field to tackle. Every field has a different approach based on its limitations. I feel that understanding the psychology behind the purchases we make and our decisions leads to better positioning and understanding of why we buy products
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