The concept of Scarcity lies at the core of economics, and greatly influences perceptions of value, status and our competitive desire to attain certain items over others.
Unfortunately, it's also one of the more poorly-applied concepts out there, along with Defaults and Loss Aversion.
Far better an approach is to use it creatively to highlight your unique value.
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Marketing is a hard field to tackle. Every field has a different approach based on its limitations. I feel that understanding the psychology behind the purchases we make and our decisions leads to better positioning and understanding of why we buy products
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