This is what people do when they feel socially obligated to apologize but they aren't really sorry. This ends up being even more offensive. Example: "I'm sorry if anybody was offended." 

If you can't apologize from the heart, don't bother, because you're not really apologizing.

A simple semantic tweak can actually change your outlook. Instead of telling yourself, "I'm not good at this, I can’t do it," train yourself to say, "I think I may not do it. "

This little change of wording gives you distance and reminds you that your low self-esteem moment is just t...

Have you ever had someone attempt to apologize to you who never actually said, “I’m sorry”? If so, you know how infuriating that can be. 

An effective apology always includes the verbal acknowledgement that you are sorry.