<ul><li>The power of mindset in fueling personal and professional success.</li><li>The importance of being a problem solver and maintaining an optimistic outlook.</li><li>Recognizing the impact of how we perceive and handle circumstances on our overall well-being.</li><li>Embracing challenges and negative opinions as opportunities for growth and motivation.</li></ul>

Learning Outcomes

<ul><li>Mindset plays a crucial role in shaping our career and ability to make a positive impact on the world.</li><li>Optimism and problem-solving skills are essential for overcoming obstacles and achieving success.</li><li>Identifying oneself as a glass half-full person can lead to a more positive and fulfilling life.</li><li>Setting realistic goals helps maintain a sense of accomplishment and drives personal growth.</li></ul>

Key Takeaways

<ul><li>Cole Bennett received an email inviting him to do a TED talk, which was a special and surreal moment for him.</li><li>He emphasizes the importance of mindset, highlighting that successful people he has worked with all shared a positive and problem-solving mindset.</li><li>He shares his journey from starting a blog about Chicago hip-hop to organizing a successful music event and eventually becoming a renowned music video director.</li><li>Cole faced challenges and encountered negative opinions along the way, but he used them as motivation to prove himself and achieve more.</li></ul>

Mindset is Everything | Cole Bennett

<ul><li>Foster a positive mindset by consciously choosing to focus on solutions rather than dwelling on problems.</li><li>Embrace challenges as opportunities for growth and motivation, rather than allowing them to discourage or hinder progress.</li><li>Set realistic goals that push you to achieve more, ensuring a sense of accomplishment and continuous improvement.</li><li>Seek out mentors or industry leaders who can provide guidance, insights, and inspiration to enhance your skills and knowledge.</li></ul>

Actionable Insights

Cole Bennett came up with the idea for Lyrical Lemonade while still in High School. Through his talk, he walks through what it took to grow Lyrical Lemonade into what it is today along with how he navigated the music world. His talk emphasizes why having a passion for what you do can change the game and bring you success no matter the obstacle.  As CEO of Lyrical Lemonade, Cole Bennett has produced some of hip hop’s most viewed videos.  Entrepreneur Cole Bennett is not afraid to confront risks to move ideas and creative expression forward. Growing up in Plano IL, Cole enjoyed bringing ideas to life. Whether, creating comics or making skits with friends, he always loved to create. At 17 years old and a senior in high school, Cole produced his first music video. Discovering this deep passion, he founded Lyrical Lemonade while still in high school. After graduation, Cole moved to Chicago to attend DePaul University and further chase his dreams for Lyrical Lemonade. Cole’s dreams quickly became an undeniable reality that led him to dropout of college. His imprint, Lyrical Lemonade, is now a multi-faceted company that specializes in visual content, live events, high demand merchandise and more. At the age of 22, Cole has now directed over 300 music videos for some of the most influential artists that have amassed over 2.8 billion views. Cole has been featured in major publications such as Rolling Stone, Forbes, XXL, and Billboard Magazine.  As the Summer approaches, Bennett is exploring another adventure - preparing to enter the beverage business with his very own lemonade. The lemonade launch is just in time for the second annual Lyrical Lemonade Summer Smash, a hip hop music festival expected to bring together 20,000 people in Douglas Park, Chicago. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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