Buddhist monks used a version of this technique where they detach themselves from sensory pleasures by imagining the human body in various states of decay. Seen from that perspective, worldly pleasures lose some of their allure.
The re-appraisal strategies included: imagining being full, bringing to mind negative consequences (stomach ache, weight gain, heart problems) or imagining there was something wrong with the food (someone sneezed on it, it was moldy, etc.). When the subjects used a re-appraisal strategy, their cravings dropped down by as much as 50% compared to the control group .
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