1. Don't overload your slides

Now that you’ve captured the audience, you have to maintain their interest. This can take different formats:

• Problem/Solution: This is commonly used when introducing a product or innovation, using the Monroe Sequence: Draw attention, Establish need, ...

Don't think you can continue to relate to your customer. Instead, make a list of the outcomes you want, then make a guess what will get you there based on data and research.

• • If you don't have the volume of data, start with qualitative feedback from user surveys or testing.*

Happy people are not afraid to try a "risky" passion:

• They may be willing to work less hours on their job and use the saved hours to create their own business or to implement a craft project.

Happy people don't let money direct their lives:...