Dreaming big fuels your motivation, but it's not enough. To achieve your goals requires building momentum - to progressively develop your capacity and strength without emptying your mental tank.

The ten percent rule helps you make progress without exhausting yourself.

The problem with goals is that people are being unrealistic - everyone wants more things, they want it big, and to have overnight success.

People don't just want to create a song or video they'd love - they dream with becoming viral. However, as Felicia C. Sullivan wrote here , "being big" or "going viral" are not the only ways of being relevant - there's a value in playing small.