“We basically created a new category of salad,”
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A learner | Writer of Melva's Note on Substack | High curiosity about psychology and human development.
I believe that human's brain is always crave for innovation, for example this cripsr-edited salad. What do you think about this innovation?
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Similar ideas to TOM ADAMS, COFOUNDER AND CEO OF PAIRWISE.
Category design is a business strategy in which it focuses on creating a new marketing category instead of creating a "better" product in an already existing category.
Basically, by establishing a new niche that is free of competition, your company has an excellent chance ...
If you can't be first in a category, set up a new category you can be first in.
When you launch a new product, ask what category this product is first in. This is contrary to classic marketing thinking, which is about getting people to prefer your brand. D...
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