Mood
- Consumers who were in a relaxed frame of mind or a good mood were much more likely to notice the ads.
- When we are in a good mood it signifies an absence of danger and, therefore, mitigates against the need to think critically. We’re therefore far more likely to absorb ad messages when we’re happy.
- People are most likely to be in a good mood between Friday and Sunday.
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The more one seeks to rise into height and light, the more vigorously do ones roots struggle earthward, downward, into the dark, the deep — into evil.
We assume we are rational decision makers, but in fact there are many biases and heuristics that our mind uses to influence most of our decision making. These heuristics can be leveraged by brands and marketers to achieve their objectives, whether that is for the benefit of the environment or selling goods and services.
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