Black Friday Today
- Today’s retail environment is omnichannel. Shoppers are just as likely – if not more so – to buy stuff at home on their smartphones or laptops than drive to the nearest mall to seek the best deals in person.
- The decline of brick-and-mortar retail is devastating the lower and middle echelons of the suburban shopping center market and threatens to deal a last dealt a death blow to the downtown department store model.
- Black Friday now happens when, where, and how consumers choose. It’s also happening earlier than ever, with “Black Friday” deals appearing as early as Halloween.
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