Adopt AI to reduce ad production costs
Users are already adopting AI to produce large amounts of content over a short period of time. Leverage AI to produce video content to take advantage of low competition on video ads.
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TikTok has impacted user behaviour in many ways, some of which we are aware of (increased video consumption, for instance) and some of which we may not be aware of. In the ideas, I demonstrate how TikTok's effect on other social media platforms presents opportunities for the advertiser.
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TikTok is far from an evolutionary fluke. Its parent company, ByteDance, is first an artificial intelligence company, not a creator of mission-driven social platforms. It's content platforms enable people to enjoy content powered by AI technology, not humans.
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