Persevere through failures until you find your grand slam offer. 
Then scale it rapidly.

Execution

List detailed problems from the customer's viewpoint. Turn them into solutions you'll provide.

Problems & Solutions

<ul>
<li>Don't compete on price. </li>
<li>Provide differentiated value. </li>
<li>Charge premium prices.</li>
</ul>

Pricing: The Commodity Problem

Value is based on dream outcome, likelihood of achievement, time delay, and effort/sacrifice. Manage perception.

The Value Equation

Add deadlines to increase prospect action thresholds. Use launch models, cohort starts, seasonal promotions.

Urgency

Name offers using MAGIC framework: Magnet, Avatar, Goal, Interval, Container.
M - Magnet: Leading words that attract attention and indicate the reason for the offer (e.g. Free, Discount, Sale)
A - Avatar: Calling out the target audience specifically (e.g. Busy Moms, Brick & Mortar Owners)
G - Goal: Stating the dream outcome or result (e.g. Six Pack Abs, $100k in 100 Days)
I - Interval: Specifying a time duration or deadline (e.g. 21 Days, 12 Weeks, 6 Months)
C - Container: Using a word implying a bundled system (e.g. Challenge, Blueprint, Bootcamp)

Naming

<ul>
<li>Reverse risk completely. </li>
<li>Use conditional guarantees tied to success actions. </li>
<li>Anti-guarantees also work.</li>
</ul>

Guarantees

Trim solutions to the most profitable:
<ul>
<li>Bundle them together into a high-value deliverable. </li>
<li>Systematize for leverage.</li>
</ul>

Trim & Stack

Break apart core offer into named components. Present sequentially to expand price-value discrepancy.

Bonuses

Use limited supply, seats, or bonuses to increase demand and pricing power. 
Sell out consistently.

Scarcity

The idea is to combine these elements in a short, catchy way that will appeal to your ideal avatar and get attention.
For example: 
<ul>
<li>"Free 12-Week Beach Body Challenge for Busy Moms"</li>
</ul>

Pick a market with pain points, purchasing power, ease of targeting, and growth. Commit once you pick. Niches get riches.

Finding The Right Market

Book Summary of "$100M Offers" by Alex Hormozi

"$100M Offers"

<ul>
<li>The goal is to create an offer so compelling that people feel stupid saying no. This is called a "Grand Slam Offer."</li>
<li>This makes sales easy even if you're not skilled at persuasion.</li>
<li>Grand slam offers help you get out of the pricing war and into a category of one. This allows you to sell based on value rather than price.</li>
<li>Grand slam offers increase response rates, conversion rates, and allow premium pricing.</li>
</ul>

Grand Slam Offers

Charge premium prices. Higher prices increase perceived value. Never be the second lowest price.

Charge What It's Worth

I like reading books and help people who have trouble reading a book.

A book on how to improve a companies products, services and offerings to increase conversions, pricing, and profit. Contained within:How to charge lots of money for stuff using:The perfect niche finding processThe price to value flip...so you never get price compared again (that's a promise)The 4-step niche pricing formula?.how companies 100x'd our pricing (and get more people to say yes)The price flywheel?.to make you unbeatableHow to make your product appear so good, people find a way to pay for it using?.The Unbeatable value Equation?.to make what you sell worth more than you can imagineThe Delivery Cube?.to make delivering your products and services cost less time and effort than you can imagineThe Trim & Stack?.to select the absolute best delivery methods for profit (this is a secret almost no entrepreneurs know that I've never shared publicly)How to enhance your offer so much that people feel stupid saying no using?.3 Ways to Create Scarcity in every offer (without lying)4 Ways to Create Urgency by using everyday life to create true time pressureBonuses to force your prospects obstacles to melt away (they'll even become selling points for them now!)Guarantees so good they make anyone say yes (even people who would never normally consider buying). I'll show you all 4 types and my 13 favorites.Magic Naming Formula to get the absolute most out of every minute, dollar, and How to make start making more sales, for lower effort and cost, at higher prices...overnight. Using:The $100,000 consulting formula to create more cash flow than you ever imagined was possible (it's weird being on the other side of this now?.)

Urgency

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