$100M Offers - Deepstash

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"$100M Offers"

"$100M Offers"

Book Summary of "$100M Offers" by Alex Hormozi

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548 reads

Grand Slam Offers

  • The goal is to create an offer so compelling that people feel stupid saying no. This is called a "Grand Slam Offer."
  • This makes sales easy even if you're not skilled at persuasion.
  • Grand slam offers help you get out of the pricing war and into a category of one. This allows you to sell based on value rather than price.
  • Grand slam offers increase response rates, conversion rates, and allow premium pricing.

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Pricing: The Commodity Problem

  • Don't compete on price.
  • Provide differentiated value.
  • Charge premium prices.

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Finding The Right Market

Pick a market with pain points, purchasing power, ease of targeting, and growth. Commit once you pick. Niches get riches.

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Charge What It's Worth

Charge premium prices. Higher prices increase perceived value. Never be the second lowest price.

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The Value Equation

Value is based on dream outcome, likelihood of achievement, time delay, and effort/sacrifice. Manage perception.

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Problems & Solutions

List detailed problems from the customer's viewpoint. Turn them into solutions you'll provide.

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Trim & Stack

Trim solutions to the most profitable:

  • Bundle them together into a high-value deliverable.
  • Systematize for leverage.

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Scarcity

Use limited supply, seats, or bonuses to increase demand and pricing power.

Sell out consistently.

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Urgency

Add deadlines to increase prospect action thresholds. Use launch models, cohort starts, seasonal promotions.

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Bonuses

Break apart core offer into named components. Present sequentially to expand price-value discrepancy.

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Guarantees

  • Reverse risk completely.
  • Use conditional guarantees tied to success actions.
  • Anti-guarantees also work.

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Naming

Name offers using MAGIC framework: Magnet, Avatar, Goal, Interval, Container.

M - Magnet: Leading words that attract attention and indicate the reason for the offer (e.g. Free, Discount, Sale)

A - Avatar: Calling out the target audience specifically (e.g. Busy Moms, Brick & Mortar Owners)

G - Goal: Stating the dream outcome or result (e.g. Six Pack Abs, $100k in 100 Days)

I - Interval: Specifying a time duration or deadline (e.g. 21 Days, 12 Weeks, 6 Months)

C - Container: Using a word implying a bundled system (e.g. Challenge, Blueprint, Bootcamp)

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The idea is to combine these elements in a short, catchy way that will appeal to your ideal avatar and get attention.

For example:

  • "Free 12-Week Beach Body Challenge for Busy Moms"

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Execution

Persevere through failures until you find your grand slam offer.

Then scale it rapidly.

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CURATED BY

selfhelpmaven

Cultivating Mind & Growth • Books • Psychology • Meditation • Money • Book Summaries & Recommendations .

CURATOR'S NOTE

I like reading books and help people who have trouble reading a book.

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