$100M Offers - Deepstash

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"$100M Offers"

"$100M Offers"

Book Summary of "$100M Offers" by Alex Hormozi


548 reads

Grand Slam Offers

  • The goal is to create an offer so compelling that people feel stupid saying no. This is called a "Grand Slam Offer."
  • This makes sales easy even if you're not skilled at persuasion.
  • Grand slam offers help you get out of the pricing war and into a category of one. This allows you to sell based on value rather than price.
  • Grand slam offers increase response rates, conversion rates, and allow premium pricing.


404 reads

Pricing: The Commodity Problem

  • Don't compete on price.
  • Provide differentiated value.
  • Charge premium prices.


409 reads

Finding The Right Market

Pick a market with pain points, purchasing power, ease of targeting, and growth. Commit once you pick. Niches get riches.


373 reads

Charge What It's Worth

Charge premium prices. Higher prices increase perceived value. Never be the second lowest price.


362 reads

The Value Equation

Value is based on dream outcome, likelihood of achievement, time delay, and effort/sacrifice. Manage perception.


357 reads

Problems & Solutions

List detailed problems from the customer's viewpoint. Turn them into solutions you'll provide.


322 reads

Trim & Stack

Trim solutions to the most profitable:

  • Bundle them together into a high-value deliverable.
  • Systematize for leverage.


287 reads


Use limited supply, seats, or bonuses to increase demand and pricing power.

Sell out consistently.


268 reads


Add deadlines to increase prospect action thresholds. Use launch models, cohort starts, seasonal promotions.


264 reads


Break apart core offer into named components. Present sequentially to expand price-value discrepancy.


247 reads


  • Reverse risk completely.
  • Use conditional guarantees tied to success actions.
  • Anti-guarantees also work.


245 reads


Name offers using MAGIC framework: Magnet, Avatar, Goal, Interval, Container.

M - Magnet: Leading words that attract attention and indicate the reason for the offer (e.g. Free, Discount, Sale)

A - Avatar: Calling out the target audience specifically (e.g. Busy Moms, Brick & Mortar Owners)

G - Goal: Stating the dream outcome or result (e.g. Six Pack Abs, $100k in 100 Days)

I - Interval: Specifying a time duration or deadline (e.g. 21 Days, 12 Weeks, 6 Months)

C - Container: Using a word implying a bundled system (e.g. Challenge, Blueprint, Bootcamp)


236 reads

The idea is to combine these elements in a short, catchy way that will appeal to your ideal avatar and get attention.

For example:

  • "Free 12-Week Beach Body Challenge for Busy Moms"


234 reads


Persevere through failures until you find your grand slam offer.

Then scale it rapidly.


241 reads



Cultivating Mind & Growth • Books • Psychology • Meditation • Money • Book Summaries & Recommendations .


I like reading books and help people who have trouble reading a book.

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