Self-Help Maven's Key Ideas from $100M Offers
by Alex Hormozi

• Don't compete on price.
• Provide differentiated value.
• Charge premium prices.

Pick a market with pain points, purchasing power, ease of targeting, and growth. Commit once you pick. Niches get riches.

Charge premium prices. Higher prices increase perceived value. Never be the second lowest price.

Value is based on dream outcome, likelihood of achievement, time delay, and effort/sacrifice. Manage perception.

List detailed problems from the customer's viewpoint. Turn them into solutions you'll provide.

Trim solutions to the most profitable:

• Bundle them together into a high-value deliverable.
• Systematize for leverage.

Use limited supply, seats, or bonuses to increase demand and pricing power.

Sell out consistently.

Add deadlines to increase prospect action thresholds. Use launch models, cohort starts, seasonal promotions.

Break apart core offer into named components. Present sequentially to expand price-value discrepancy.

• Reverse risk completely.
• Use conditional guarantees tied to success actions.
• Anti-guarantees also work.

Name offers using MAGIC framework: Magnet, Avatar, Goal, Interval, Container.

M - Magnet: Leading words that attract attention and indicate the reason for the offer (e.g. Free, Discount, Sale)

A - Avatar: Calling out the target audience specifically (e.g. Busy Moms, Brick & Mortar Owners)

G - Goal: Stating the dream outcome or result (e.g. Six Pack Abs, $100k in 100 Days)

I - Interval: Specifying a time duration or deadline (e.g. 21 Days, 12 Weeks, 6 Months)

C - Container: Using a word implying a bundled system (e.g. Challenge, Blueprint, Bootcamp)

The idea is to combine these elements in a short, catchy way that will appeal to your ideal avatar and get attention.

For example:

• "Free 12-Week Beach Body Challenge for Busy Moms"

Persevere through failures until you find your grand slam offer.

Then scale it rapidly.