2. Triggers - Deepstash
2. Triggers

2. Triggers

  • Triggers not only get people talking, they keep them talking.
  • Think about whether the message will be triggered by the everyday environments of the target audience. 
  • Even a bad review or negative word of mouth can increase sales if it informs or reminds people that the product or idea exists. 
  • The more something is triggered, the more it will be top of mind, and the more successful it will become. 
  • Top of mind means tip of tongue. 

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prince_rahul

The more one seeks to rise into height and light, the more vigorously do ones roots struggle earthward, downward, into the dark, the deep — into evil.

This book explains what makes content contagious. By “content,” I mean stories, news, information, Products, ideas, messages and videos.

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