6. Stories - Deepstash
6. Stories

6. Stories

  • People don’t think in terms of information. They think in terms of narratives. 
  • Stories save time and hassle and give people the information they need in a way that’s easy to remember. 
  • Stories carry things. A lesson or moral. 
  • They provide a sort of psychological cover that allows people to talk about a product or idea without seeming like an advertisement. 


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"A good idea should be like a girl's skirt; long enough to cover the subject and short enough to create interest."

This book explains what makes content contagious. By “content,” I mean stories, news, information, Products, ideas, messages and videos.

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