Quote by SUNEEL GUPTA - Deepstash

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We often chalk 'it' up to natural talent or charisma...either you have 'it' or you don't. But 'it' can be learned.



807 reads



No one makes it alone. But there’s a reason why some people can get investors or bosses to believe in them while others cannot.



840 reads

Cast A Central Character

Cast A Central Character

Stories of how ideas help real people are more compelling than abstractions. Imagine speaking to one person when pitching.

Highlight how a central character uniquely benefits. Build empathy by showing real impact.


1.21K reads

Play Exhibition Matches

Practice pitches in low-stakes environments to refine style and messaging. Be open to completely reinventing your approach based on feedback.

Embrace failures as learning. Losses prepare you for later wins.


871 reads

Make Action Feel Inevitable

Make Action Feel Inevitable

Leverage FOMO - the fear of missing out. Make inaction seem riskier than action.

Show unique benefits of moving now. Make your idea feel like an unstoppable rising tide sweeping people along.


1.03K reads

Convince Yourself First

Convince Yourself First

If you don't truly believe in your ideas, no presentation can save you. Let authentic enthusiasm shine through. Feel a genuine emotional connection to your vision.

As challenges arise, check if they energize or deplete you. Your passion sets the tone.


1.31K reads

Let Go Of Your Ego

Let Go Of Your Ego

  • Avoid shoehorning your pitch to what you assume backers want to hear. Stay true to your core vision and message.
  • Have confidence that the right supporters will resonate with the real you and your ideas.


823 reads

Find An Earned Secret

Find An Earned Secret

Go beyond surface research to uncover non-Google-able insights.

Demonstrate the journey that led you to your idea. Share what you uniquely learned through deep field research.

Make audiences feel like insiders.


1.12K reads

Keep an Open Mind

Keep an Open Mind

Be willing to reinvent your thinking around ideas. Let go of preconceived notions of what will work.

Allow new information and context to shape your approach. Rigidity is the enemy of innovation.


778 reads


The craziest ideas—the ones that are most likely to change the world—are often the hardest ones to sell. But that doesn’t mean we stop trying. We build the skills and invest the energy to make ourselves backable. And we realize, as all backable people eventually do, that when you get dismisse...



1.59K reads

Understand Their Needs

Understand Their Needs

  • Truly grasp supporters' motivations and goals.
  • Identify exactly how your idea fulfills their needs.
  • Customize thoughtfully without losing integrity.
  • Forced matches lead to downstream issues.
  • Avoid assumptions.


984 reads




Diplomatic Services operational officer

In his book Backable, Suneel Gupta argues that the key to success in business isn’t talent, connections, or ideas – it’s the ability to persuade people to take a chance on your ideas. Drawing lessons from hundreds of the world’s biggest thinkers, he shows readers how to craft a story that will make your ideas irresistible, and teaches techniques that will help you overcome objections, close deals, and bring your ideas to life.

More like this

Charisma is a skill

Charisma is a skill

Charisma, defined as that irresistible magnetism some people possess, is often thought of as trait you’re born with (you either have it or you don’t).

But the truth is that charisma is a skill you can learn.


Some people tend to see their abilities as fixed, that you either have a talent for something or you don't. Others have a growth mindset where they believe that abilities can change over time.

These mindsets determine how we face challenges: We either give up when ...

What Is Charisma?

What Is Charisma?

Charisma is a skill that can be learned by anyone! It has nothing to do with how introverted or extraverted you are.

Charisma = warmth + competence

It is essential to have both of these qualities because without warmth people won't like you and withou...


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