Surprise others with your originality

Memorable people understand that stories stick. Those that can match a story with a message are more notable.

Use language to create a mental picture. Those around you will remember your words as if they were shown pictures.

To do it, you must know what your audience expects from the type of writing you’re doing and then defy it.

Without the surprise, without the twist, if you don’t pull the wool over the audience’s eyes, then it’s unlikely you’re going to be memorable. It’s precisely the f...

The reasons movie studios give out major plot points in their trailers:

1. The audience likes to see in advance what they would be paying to see.
2. Big moments evoke a strong audience response and are therefore memorable.
3. Major plot points being revealed in the trailer m...